Architected high-impact cart and post-purchase experiences across Amazon's retail platform — from a Smart Wagon page generating $80M+ in revenue to a unified Add to Cart Library used across 10+ pages.
Architected and launched the Smart Wagon page, increasing units per basket by integrating with 40+ competing upsell strategies like "People Also Buy," "Buy Again," and "Warranties."
Cart page had limited upsell real estate and no unified strategy for competing placement strategies from dozens of internal teams.
Built a placement orchestration system that ranked and allocated cart page real estate across 40+ upsell strategies based on conversion probability and revenue impact.
Generated $80M+ in revenue by increasing units per basket. Successfully integrated 40+ competing upsell strategies on a single page.
Led a team of 3 to design and implement the Add to Cart Library for Amazon's retail org, unifying the add-to-cart process across retail, fresh, and luxury domains.
Add-to-cart functionality was reimplemented on each of 10+ pages across retail, fresh, and luxury — with inconsistent behavior and high onboarding effort for new pages.
Designed a shared, configurable library that abstracted domain differences behind a unified API, with pre-built hooks for retail, fresh, and luxury workflows.
Reduced development time and effort by 70% when onboarding add-to-cart functionality on any new page. Unified behavior across all Amazon retail domains.
Designed the orchestrator that enhanced cross-device customer journeys after cart addition, ensuring customized, consistent post-cart experiences across Amazon.
Post-cart experience was fragmented across devices. Page latency was high due to synchronous calls to 30+ downstream services.
Asynchronous optimization of requests to 30+ services, removed non-critical dependencies from the page load path, and improved query performance across product fetches.
Reduced page latency by 30%. Built the cross-device orchestration layer and contributed to the 3-year strategic project vision for the team.